The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer's willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...

A random utility approach is used to estimate logit equations which indicate what factors affect the likelihood of consumption of non-GM and GM foods, and, whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus as the price difference between non-GM and GM...

Researchers believe that rice in developed countries such as Japan became an inferior good a few decades ago. This study employs the flexible complete demand system for the recent cross-sectional data in Japan. Our results clearly show that rice in Japan is a normal good contrary to the...

Functional form specification is a crucial task in demand analysis. Four food demand systems for 12 aggregated food items in urban China are estimated and compared using province level data for the period 1992-1999. The results show the expenditure elasticities especially for grain are different...

This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...