Although the educational function in agriculture is attracting growing attention as a kind of multifunctionality in agriculture, these services are not yet provided as a viable farm product. This paper explores how the educational externality could be internalized to establish a viable market...

This paper focused on how and what diversified activities influence the price level of agritourism. A hypothesis that contrasts two directions was examined: facility-based and local culture-based activities. First, from the conceptual consideration, we defined that agritourism based on local...

This paper evaluated diversified rural tourism activities from the perspectives of economic viability and endogenous utilization of rural resources and investigated labour productivity. First, we presented a conceptual framework on how to evaluate economic viability and the endogenous...

Based on an analytical framework, this paper classified farmer’s identity into two types: traditional identity that is oriented toward simple farm production and enlarged identity that is oriented toward viability of a new service activity. Second, by data envelopment analysis, the result of...

As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’...