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The past 25 years has seen phenomenal growth of interest in judgemental approaches to forecasting and a significant change of attitude on the part of researchers to the role of judgement. While previously judgement was thought to be the enemy of accuracy, today judgement is recognised as an...
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Scenario planning can be a useful and attractive tool in strategic management. In a rapidly changing environment it can avoid the pitfalls of more traditional methods. Moreover, it provides a means of addressing uncertainty without recourse to the use of subjective probabilities, which can...
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