Consumers are becoming increasingly concerned with the quality, safety, and production attributes of their food (Caswell 1998). At present, consumers cannot differentiate the origin or processes of food which they now consume. Country-of-origin labeling (COOL) will help ensure fairer markets for...

Given the significance of the Asian and Hispanic population in the U.S., this study was carried out to assess the factors that influence the willingness-to-pay for ethnic specialty produce by these ethnic groups. Based on over 13,000 potential interviewee leads, 1,084 Chinese, Asian Indian,...

Commercial growers in the East operate on a relatively small land base with production costs that are generally higher per unit of crop output. This places them at a competitive disadvantage against larger commodity growers from other states where production costs are comparatively lower and the...

The economics of agroterrorism has not been fully developed within the economics literature, yet with increasing concerns about agroterrorism it is important to understand how consumers will generally respond. This paper presents an overview of food safety issues, and develops an economical...

In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and was the first state-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products, this program was designed to increase...