Xie, Jinhong; Shugan, Steven M. - In: Marketing Science 20 (2001) 3, pp. 219-243
Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption (Shugan and Xie 2000). Electronic tickets, smart cards, online prepayments, and other technological advances make advance selling possible for many, if not all, service providers. These technologies...