Crick, James M.; Karami, Masoud; Crick, Dave - In: International Journal of Entrepreneurial Behavior & Research 27 (2021) 6, pp. 1423-1447
Purpose: Certain small businesses do not possess the assets needed to implement a performance-enhancing entrepreneurial marketing orientation (opportunity-driven behaviours focussed on creating value for customers). Although some entrepreneurs cooperate with their competitors (coopetition) to...