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by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10010284274
by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …This paper analyses how competition between media firms influences the way they are financed. In a setting where …
Persistent link: https://www.econbiz.de/10005652317
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …
Persistent link: https://www.econbiz.de/10011491371
the shifting boundaries between the advertising, media, and information technology industries in the wake of the … Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document …
Persistent link: https://www.econbiz.de/10009323349
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012607419
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012664715
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012643594
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10013394351
incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures …Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio …, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are …
Persistent link: https://www.econbiz.de/10014023811
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …
Persistent link: https://www.econbiz.de/10014025243