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Commercial open source software (COSS) products --- privately developed software based on publicly available source code --- represent a rapidly growing, multi-billion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require firms to make certain...
Persistent link: https://www.econbiz.de/10014044715
While millions of products are sold on its retail platform, Amazon.com itself stocks and sells only a small fraction of them. Most of these products are sold by third-party sellers, who pay Amazon a fee for each unit sold. Empirical evidence clearly suggests that Amazon tends to sell high-demand...
Persistent link: https://www.econbiz.de/10014193770
In this paper we quantify the economic worth of celebrity endorsements by studying the sales of endorsed products. We do so with the use of two unique data sets consisting of monthly golf ball sales and professional golfer (celebrity) rankings. In particular, we examine the impact Tiger Woods...
Persistent link: https://www.econbiz.de/10013075838
We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...
Persistent link: https://www.econbiz.de/10014174825
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Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace...
Persistent link: https://www.econbiz.de/10013075896
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. Past research has explored how smiling affects business outcomes in offline or in-store contexts, yet relatively little is known about how smiling influences consumer choice...
Persistent link: https://www.econbiz.de/10013242749
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