Olbrich, Roland; Quaas, Martin F.; Baumgärtner, Stefan - In: Sustainability 6 (2014) 8, pp. 4990-5017
We empirically study personal norms of sustainability, conceptualized according to the norm-activation theory and operationalized under the notion of strong ecological-economic sustainability. Our case study is commercial cattle farming in semi-arid rangelands of Namibia, a system that is...