Radu, Cureteanu; Florin, Isac; Sergiu, Rusu - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 942-945
This article is about company’s approach to innovation and how innovation could contribute to a useful strategy making. It is hard to open a business publication without finding optimistic articles on successful innovators. The message usually is, ‘‘innovators win’’ and it’s...