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On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “...
Tausch, Arno - Volkswirtschaftliche Fakultät, … - 2008
Press (US); Nova Science Publishers (US); Oxford University Press (EU); Palgrave Macmillan (EU); Praeger Publishers (EU … Publishers (US), which in between them control a sizeable share of the social science academic book publishing market in such …) • Monthly Review Press (US) • Praeger Publishers (US) • Cornell UP (US) • Ashgate (UK) • Transaction Publishers (US) • Edward …
Persistent link: https://www.econbiz.de/10005260134
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Recognition of COSME and Horizon 2020 among Small European Entrepreneurs (Rozpoznawalność programów COSME i Horyzont 2020 pośród małych europejskich przedsiębiorstw)
Lipiec, Stanislaw - 2022
Programs Cosme (Programme for the Competitiveness of Enterprises and small and medium-sized enterprises) and Horizon 2020 have been introduced officially in 2014. These programs replaced the former Competitiveness and Innovation Programme (CIP) for small and medium enterprises (SMEs) and 7th...
Persistent link: https://www.econbiz.de/10014030979
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Alternative Approaches for Rating INDCs: a Comparative Analysis
Davide, Marinella; Vesco, Paola - 2016
The “Intended nationally determined contributions” (INDCs) communicated by both developing and developed countries represent a crucial element of the Paris agreement. This paper aims at analysing the INDCs submitted by Parties, through the different tools and approaches proposed by the...
Persistent link: https://www.econbiz.de/10011492386
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Alternative approaches for rating INDCs : a comparative analysis
Davide, Marinella; Vesco, Paola - 2016
The “Intended nationally determined contributions” (INDCs) communicated by both developing and developed countries represent a crucial element of the Paris agreement. This paper aims at analysing the INDCs submitted by Parties, through the different tools and approaches proposed by the...
Persistent link: https://www.econbiz.de/10011451646
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Public Sector Performance and Development Cooperation in Rwanda, Results-Based Approaches
Klingebiel, Stephan - 2016
effectiveness and efficiency according to their actor constellation and shared characteristics. Though the importance of functioning …
Persistent link: https://www.econbiz.de/10012978122
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Management Control in Implementation of the Social Program
Terziev, Venelin - 2020
The research discusses its linkage to the notion of control in contents and functional aspects as a function of management and as a form of social relation introducing the concepts of management control and social control substantiated by the main functions of management and presenting the...
Persistent link: https://www.econbiz.de/10012833802
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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Dietl, Helmut; Schweizer, Nicolas - 2015
This paper develops a framework for illustrating why sponsored sports entities, the "sponsees", often struggle to achieve their sponsorship-related goals to maximise sponsorship income, to satisfy their sponsors, and to create positive image or brand effects through the sponsorship. Based on a...
Persistent link: https://www.econbiz.de/10011416565
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The Efficiency of Marketing and Stock Returns
Ang, Tze Chuan 'Chewie' - 2019
A firm's marketing efficiency, the ability to optimally deploy and integrate different marketing inputs to achieve high … sales revenue at low cost, is persistent. High marketing efficiency predicts better future operating performance and stock … returns, especially in competitive industries. A marketing efficiency-based long-short portfolio strategy earns an average …
Persistent link: https://www.econbiz.de/10012898609
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Inefficiencies in Digital Advertising Markets
Gordon, Brett R. - 2020
Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking and ad fraud. These topics are not unique to...
Persistent link: https://www.econbiz.de/10012847604
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Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action
Lavinia, Ciobãnicã Mihaela - - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 643-648
The existence and functioning of organizations tend to increasingly dependant on their ability to adapt and adjust to change. In front of it, reactivity becomes ineffective, if not useless, to the detriment of proactivitatii and of the level and capacity of anticipation. So, change is the only...
Persistent link: https://www.econbiz.de/10010675696