This working paper explores affective, cognitive, conative and action consequences of customer satisfaction focusing on the dimensionality of responses to satisfaction and their interrelations. For the purpose of the present working paper, affective, cognitive, conative and action consequences...

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Die Führung und Steuerung von Museen steht vor verschiedenen Herausforderungen und Veränderungen gegenüber. Organisation, Philosophie und Instrumente der Museumsführung wurden bisher kaum wissenschaftlich untersucht. Insbesondere die Art und Weise, wie Museen gesteuert werden, stand bislang...

Microcredit can be an effective tool for tackling the global poverty problem. Making microcredit work better for the poor necessitates a framework that integrates the principles of good governance in the design and implementation of a microcredit program. The integration of good governance...

A collaborative project between an academic healthcare faculty and a professional development director resulted in the design, delivery and evaluation of an inter-professional collaborative leadership workshop with ongoing leadership development activities. The workshop attendees were five...

Virtuality in organizations has usually been treated as a characteristic that is observed either at a team or organizational level. However, the penetration of new technologies into our lives has transformed the entire design of organizations and teams. Not only has the design of teams and...

A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and...

Selling is the most representative marketing action; without customers there is no organization, and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money), but also to obtain satisfied, loyal customers....

The work presents principal characteristics of public management and it principles from an angle of public administration where they reign over. Also the mechanisms, by which are managed public organizations, are presented as well as the reciprocal and administrative sphere and not in the last...

Marketing problems sometimes concern the analysis of dichotomous variables, like for example ``buy'' and ``not buy'' and ``respond'' and ``not respond''. It can happen that one outcome strongly outnumbers the other, for example when many households do not respond (to a direct mailing, for...