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Replications and Extensions in Marketing – Rarely Published But Quite Contrary*
Hubbard, Raymond; Armstrong, JS - EconWPA - 2005
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications …
Persistent link: https://www.econbiz.de/10005408118
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Forecasting Methods for Marketing:* Review of Empirical Research
Armstrong, J. S.; Brodie, R.; McIntyre, S. - EconWPA - 2005
This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small … scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in …. Suggestions are made on what research is needed. …
Persistent link: https://www.econbiz.de/10005119356
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Downsizing Science
Brown, Kenneth M. - American Enterprise Institute
This book assesses the likely consequences of tighter science budgets and suggests ways in which U.S. science can come to terms with downsizing.
Persistent link: https://www.econbiz.de/10010842079
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Communication of Research on Forecasting: The Journal
Armstrong, J. S. - EconWPA - 2005
communicate research findings. In particular, the IIF tries to foster communication among researchers, between researchers and …
Persistent link: https://www.econbiz.de/10005408131
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Publishing Standards for Research in Forecasting (Editorial)
Armstrong, JS; Dagum, Estella Bee; Fildes, Robert; … - EconWPA - 2005
and also examined the research on scientific publishing. Our findings were translated into a referee's rating form that …
Persistent link: https://www.econbiz.de/10005408133
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Downsizing Science
Brown, Kenneth M. - American Enterprise Institute
This book assesses the likely consequences of tighter science budgets and suggests ways in which U.S. science can come to terms with downsizing.
Persistent link: https://www.econbiz.de/10011124243
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Research on Scientific Journals: Implications for Editors and Authors
Armstrong, JS - EconWPA - 2005
A review of editorial policies of leading journals and of research relevant to scientific journals revealed conflicts …
Persistent link: https://www.econbiz.de/10005556537
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Eclectic Research and Construct Validation
Armstrong, JS - EconWPA - 2004
involving buyer behavior. How would you go about allocating the budget for this study? This paper outlines two possible research … strategies – intensive research and eclectic research. Each strategy utilizes the budget in a different manner. The intensive … smaller-scale studies that differ markedly from one another. Intensive research is called for when problems of reliability are …
Persistent link: https://www.econbiz.de/10005119355
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¿Cómo construir una matriz de riesgo operativo?
Palma Rodríguez, Carlos - In: Revista de Ciencias Económicas 29 (2011) 01
El artículo trata de explicar qué es el riesgo operativo en una empresa financiera o bancaria, cómo se identifica y se cuantifica, cómo se controla y las medidas utilizadas para mitigar o eliminarlo. El instrumento para conocer este tipo de riesgo, es la construcción de una matriz, que...
Persistent link: https://www.econbiz.de/10010961286
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Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?
Armstrong, JS; Reibstein, David J. - EconWPA - 2004
informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing …
Persistent link: https://www.econbiz.de/10005408081