Wen, Kuang‐Wei; Peng, Kuo‐Fang - In: Industrial Management & Data Systems 102 (2002) 9, pp. 493-502
Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on the exploration of segmentation variables, but lagged behind in the development of practical means for segmentation...