Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International Journal of Retail & Distribution Management 38 (2010) 5, pp. 360-378
Purpose – The purpose of this paper is to provide an investigation of market orientation of retailers in China, an emerging economy. Several predictors of Chinese retailers' market orientation are examined. Design/methodology/approach – Using survey data collected from 99 retailers in China,...