Barlovic, Ingo - In: Young Consumers 7 (2006) 4, pp. 26-34
Purpose – Challenges “easy” solutions regarding obesity amongst kids and youth, such as banning of advertising. Pleads … for “new thinking”, including use of Social Marketing in children’s preventative health practice, as well as for … participate in reacting to the problem obesity poses. Findings – The paper argues that there is no reliable proof that kids …