This article shows that marketing channel theory, which has been extensively applied in developed countries, can also be of great value to the developing world. Notably, the channel approach makes it possible to explain the number of trade levels observed in food marketing systems. We propose...

This paper focuses on the role of marketing in pro-poor development, with a specific focus on (primary) producers of high-value products in developing countries. Marketing is an interdisciplinary field of research that, according to the authors, can make a significant contribution to pro-poor...