This research deals with the theoretical, methodological and practical-application explanation of the interactions between the targeted demand and the creation of a synergy by the company and its management regarding the exogenous and endogenous factors and the elaboration of a strategic...

After the accession of Bulgaria in EU, the Bulgarian market becomes part of the common European market. The internationalization of the enterprises, the development of competitive productions, the strategic orientation towards international markets, have decisive role for the future development...

The purpose of the present study is to substantiate the paramount importance of the strategic market-oriented company policy as an element (important factor) of competitiveness and particularly the powerful effect of that factor in conditions of the forthcoming accession of Bulgaria to the EU;...