GABSZEWICZ, JEAN J.; LAUSSEL, DIDIER; SONNAC, NATHALIE - In: Manchester School 74 (2006) 1, pp. 1-22
We examine how media competition is affected when making endogenous advertising rates. To this end, we revisit some well-known contributions in which advertising rates and volumes are viewed as exogenous, so that the effects of advertising on diversity and industry concentration only depend on...