Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer analysis to evaluate...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
6,617
Market research
6,562
Consumer behaviour
1,579
Konsumentenverhalten
1,547
Theory
1,534
Theorie
1,533
Deutschland
1,033
Germany
1,017
Marketing
736
Marketingmanagement
597
Marketing management
587
Technological innovations
527
USA
448
United States
437
Marketingforschung
399
Relationship marketing
364
Beziehungsmarketing
358
Marketing research
327
Innovation
295
Marketing theory
256
Marketingtheorie
247
Conjoint analysis
232
Qualitative Methode
231
Conjoint-Analyse
228
Bibliometrics
226
Bibliometrie
226
Qualitative method
224
Scientific method
221
Wissenschaftliche Methode
221
Innovationsmanagement
220
Befragung
217
Interview
217
Internet
209
marketing research
192
Brand management
172
Markenführung
171
Messung
166
Innovation management
164
Social Web
164
Social web
164
more ...
less ...
Online availability
All
Undetermined
1,197
Free
855
Type of publication
All
Article
4,255
Book / Working Paper
3,564
Journal
122
Other
26
Database
1
Type of publication (narrower categories)
All
Article in journal
2,604
Aufsatz in Zeitschrift
2,604
Aufsatz im Buch
1,223
Book section
1,223
Graue Literatur
727
Non-commercial literature
727
Hochschulschrift
586
Thesis
536
Collection of articles of several authors
331
Sammelwerk
331
Working Paper
325
Arbeitspapier
319
Lehrbuch
294
Textbook
254
Bibliografie enthalten
234
Bibliography included
234
Konferenzschrift
164
Aufsatzsammlung
151
Bibliographie
126
research-article
109
Conference proceedings
94
Case study
92
Fallstudie
92
Handbook
69
Handbuch
69
Statistik
68
Reprint
64
Statistics
61
Glossar enthalten
52
Glossary included
52
Mehrbändiges Werk
40
Multi-volume publication
40
review-article
38
Festschrift
28
review
27
Ratgeber
25
Forschungsbericht
24
Market information
23
Marktinformation
23
Guidebook
22
more ...
less ...
Language
All
English
5,159
German
2,458
Undetermined
285
French
24
Polish
17
Spanish
15
Russian
10
Portuguese
8
Italian
7
Dutch
6
Romanian
6
Danish
4
Swedish
4
Czech
3
Lithuanian
3
Hungarian
2
Turkish
2
Ukrainian
2
Afrikaans
1
Finnish
1
Croatian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Malhotra, Naresh K.
55
Herrmann, Andreas
34
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
29
Kumar, V.
28
Wildner, Raimund
25
Huber, Frank
24
Bauer, Hans H.
23
Day, George S.
23
Sarstedt, Marko
23
Aaker, David A.
22
Wiedmann, Klaus-Peter
22
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Pepels, Werner
21
Green, Paul E.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Albers, Sönke
17
Kuß, Alfred
17
Belk, Russell W.
16
Eisend, Martin
16
Gustafsson, Anders
16
Helm, Roland
15
Holbrook, Morris B.
15
McDaniel, Carl D.
15
Skiera, Bernd
15
Baier, Daniel
14
Burns, Alvin C.
14
DeSarbo, Wayne
14
Sheth, Jagdish N.
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Wagner, Ralf
14
Allenby, Greg M.
13
Baumgartner, Hans
13
Buber, Renate
13
Leeflang, Peter
13
Zikmund, William G.
13
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
39
American Marketing Association
31
University of Western Sydney
25
Springer Fachmedien Wiesbaden
22
College of Business
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
International Food Policy Research Institute (IFPRI)
12
Federal Reserve Bank of Minneapolis
10
School of Management
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Edward Elgar Publishing
7
Esomar
7
Institute of Developing Economies, Japan External Trade Organization (JETRO)
7
Market Research Society
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Université Paris-Dauphine (Paris IX)
6
Federal Reserve Bank of New York
5
Federal Reserve Bank of San Francisco
5
GfK-Nürnberg e.V.
5
AMACOM
4
Centre for Industry and Innovation Studies
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Marketing Research Congress <45, 1992, Madrid>
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
AEGIS Australian Expert Group in Industry Studies
3
Academy of Economic Studies, School of Marketing
3
Books on Demand GmbH <Norderstedt>
3
College of Health and Science
3
Deutsche Werbewissenschaftliche Gesellschaft
3
EconWPA
3
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
3
Federal Reserve Bank of Philadelphia
3
Federal Reserve Board (Board of Governors of the Federal Reserve System)
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
European Journal of Marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing Intelligence & Planning
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Qualitative Market Research: An International Journal
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
International Marketing Review
19
more ...
less ...
Source
All
ECONIS (ZBW)
6,786
USB Cologne (EcoSocSci)
571
RePEc
282
Other ZBW resources
199
BASE
108
EconStor
19
USB Cologne (business full texts)
3
more ...
less ...
Showing
7,961
-
7,968
of
7,968
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
7961
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
7962
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
Keller, Bernhard
(
ed.
);
Klein, Hans-Werner
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011503578
Saved in:
7963
Launch - die Produkteinführung
Pepels, Werner
(
ed.
)
-
2017
-
3. Auflage
Persistent link: https://www.econbiz.de/10011595272
Saved in:
7964
Theoretische Ansätze der Marketingwissenschaft : ein Überblick
Lippold, Dirk
-
2015
Persistent link: https://www.econbiz.de/10011292472
Saved in:
7965
Marktanteilsbildung von Containerliniendiensten : Entwicklung eines Maritimen Quality of Service Index mittels Discrete Choice
Gailus, Sven
-
Fraunhofer-Center für Maritime Logistik und …
-
2016
Persistent link: https://www.econbiz.de/10011449989
Saved in:
7966
IT-Plattformen für das Internet der Dinge (IoT) : Basis intelligenter Produkte und Services
Krause, Tobias
;
Strauß, Oliver
;
Scheffler, Gabriele
; …
-
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
-
2017
Persistent link: https://www.econbiz.de/10011744837
Saved in:
7967
Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10014010596
Saved in:
7968
Capacity-Management im Zeitalter der Wissensgesellschaft : Trends: Wissensmanagement und Ressource Wissen
Ternès, Anabel
;
Towers, Ian
;
Kuprella, Eva
-
2016
Persistent link: https://www.econbiz.de/10014012409
Saved in:
First
Prev
788
789
790
791
792
793
794
795
796
797
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
