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Purpose: Our research aims to delve into the influence of diverse national cultures on the consumption of life insurance across various countries. We will conduct a comprehensive analysis, drawing on Hofstede's cultural dimensions, to understand how national cultural dimensions shape life...
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industries. The assimilation of culture with capitalism has produced a mass culture that socialises people with the culture of … within them, leading to an increased commodification of culture and institutionalisation of creative assets in the name of …
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