Showing 471 - 480 of 480
L'objectif de cette recherche est de présenter les facteurs situationnels comme des variables susceptibles de rendre compte de l'affect du consommateur dans un point de vente. A partir d'une étude menée auprès de 646 clients de la Fnac, nous montrons que les cinq composantes contextuelles...
Persistent link: https://www.econbiz.de/10005595867
Le choix des couleurs utilisées dans une publicité est très important mais souvent effectué de manière intuitive. Lorsqu'un annonceur souhaite favoriser la mémorisation d'une marque, on peut s'interroger sur le choix de la couleur : faut-il plutôt sélectionner des couleurs pertinentes?...
Persistent link: https://www.econbiz.de/10005595868
Persistent link: https://www.econbiz.de/10010675528
In hedonic housing models, the spatial dimension of housing values are traditionally processed by the impact of neighborhood variables and accessibility variables. In this paper we show that spatial effects might remain once neighborhood effects and accessibility have been controlled for. We...
Persistent link: https://www.econbiz.de/10010675529
Systemic concerns about markets, capitalism and the role of the state in the economy are salient again. Relatively large-scale reforms of economic and social arrangements are seriously considered. Historical experience suggests that reforms of that kind are sometimes associated with important...
Persistent link: https://www.econbiz.de/10010675530
In the Supply-Use (or Make-Use) input-output model, “product-technology” (PT) or “fixed-industry-sales-structure” (FISS) assumptions are more widely adopted (SNA, Eurostat) for deriving symmetric input-output tables (SIOT) than “industry-technology” or...
Persistent link: https://www.econbiz.de/10010675531
Globalisation and metropolisation in modern economies induce some locational trategies of knowledge based activities towards cities and deeply increase trade and move of ideas across cities. In that context, we study the way knowledge spillovers have influenced the economic growth of 82 European...
Persistent link: https://www.econbiz.de/10010675532
We discuss each of the recommendations made by Hochberg et al. (2009) to prevent the “tragedy of the reviewer commons”. Having scientific journals share a common database of reviewers would be to recreate a bureaucratic organization, where extra-scientific considerations prevailed....
Persistent link: https://www.econbiz.de/10010675533
It has been suggested that large regional differences could be an obstacle to that part of the political accountability of office-holders which is based on yardstick competition among governments. The paper addresses that question and concludes that the obstacle is not too serious in general....
Persistent link: https://www.econbiz.de/10010675534
The matter studied here is how, and with what implications, people may decide that they do not want to be let into secrets that concern them. They could get the information at no cost but they refuse to know. The reasoning is framed in terms of principals and agents, with the principals assumed...
Persistent link: https://www.econbiz.de/10010675535