Well aware that it is the consumer who makes or breaks an advertisement, the advertising industry has long paid close attention to its audience. However, advertising historians have generally overlooked the  industry's  efforts  to  define  the  consumer  and  the  impact  this has had upon...

Most accounts of the cultural stigmas associated with AIDS have not adequately considered the meanings through which the stigmatizing self imagines his/her difference from the stigmatized other. This paper argues that 'health' is a key concept in the fashioning of identity for the modern and...

Purpose – This paper seeks to develop a clearer understanding of the operations and decisions made by Australian advertising standards bodies, the Advertising Standards Council and its successor, the Advertising Standards Board. It also seeks to identify whose interests have been served by...