As firms strive to generate value from information technology (IT), managers are increasingly aware that IT-related decisions and behaviors must be aligned with organizational performance goals. But many individuals throughout organizations make daily decisions influencing the value received...

Faced with a large number of impending retirements, Chevron intended to downsize by outsourcing commodity services. In 2004 management recognized that taking advantage of the growing number of services available on the market required new competencies. This case describes how Chevron learned to...