Bala, Mohan V.; Wood, Lisa L.; Cates, Sheryl C.; … - In: Resource and Energy Economics 20 (1998) 3, pp. 287-301
In this paper we use conjoint analysis to predict participation intentions for an optional energy service offered by Niagara Mohawk Power Corporation (NMPC). In contrast to conjoint studies that use ordinary least squares regression to estimate a utility or preference function, we use an ordered...