Chan, Kara - In: Young Consumers 14 (2013) 3, pp. 244-257
Purpose – Materialism among the younger generation has become a hot topic among parents, educators, marketers and … potential threat of materialism and the erosion of traditional family values. This study aims to develop a model using age, sex … would not be successful in discouraging materialism. Originality/value – This is the first study that examines materialistic …