Clothing and fashion play significant role in the process of ageing, and help put bodily experiences in the context of culture. It is especially important for young people as social subjects, who are starting to become independent but do not have sufficient experience and social competences to...

Working in collaboration with Spain-based retailer Zara, we address the problem of distributing, over time, a limited amount of inventory across all the stores in a fast-fashion retail network. Challenges specific to that environment include very short product life cycles, and store policies...

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...

I analyze changes in apparel company stock prices when Michelle Obama wears designer outfits at major events. The First Lady's selections can create value exceeding $100 million for companies that design and market her clothing. The effect is approximately $2.3 billion during a 2009 European...

This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart PLS. Data are collected through questionnaire survey...