CORBOª, Rãzvan-Andrei; POPESCU, Ruxandra-Irina - In: REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC 2013 (2013) 20, pp. 78-96
The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the "theatre-logo". "La Fenice" in Venice, Royal Theatre in Madrid, La Scala in Milan, "Globe" Theatre in London,...