Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 16 (1999) 5, pp. 415-417
Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of … focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or … teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning …