Jain, Rajnish; Bagdare, Shilpa - In: International Journal of Retail & Distribution Management 39 (2011) 4, pp. 289-302
Purpose – The purpose of this review is to examine the influence of music on consumption experience and explore the … music‐related variables and their impact on various dimensions of consumption experience. Findings – The studies report that … music influences consumption experience at cognitive, emotional, and behavioural levels, specifically with regard to …