Syrjälä, Henna; Leipämaa-Leskinen, Hanna; Laaksonen, … - In: Young Consumers 16 (2015) 3, pp. 301-315
Finnish young adults’ mundane consumption behaviors. Design/methodology/approach – The study draws on literature on the … constructed phenomena. The empirical data were sourced from 56 Finnish university students’ narratives on their daily consumption … behaviors. Findings – The findings present five categories: “Socializing through consumption”, “Consuming to affiliate …