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Implications of brand communities for rival brands: Negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth

Hickman, Thomas M; Ward, James C - In: The journal of brand management : an international journal 20 (2013) 6, pp. 501-517

Persistent link: https://www.econbiz.de/10010122887

Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior.

Sirsi, Ajay K; Ward, James C; Reingen, Peter H - In: Journal of Consumer Research 22 (1996) 4, pp. 346-72

This article explores the relation of culture to consumption by investigating individual, social, and cultural sources of variation in the sharing of causal reasoning about behavior in two microcultures. The results suggest (1 ) the importance of intracultural variation in the study of culture,...

Persistent link: https://www.econbiz.de/10005735567

Sociocognitive Analysis of Group Decision Making among Consumers.

Ward, James C; Reingen, Peter H - In: Journal of Consumer Research 17 (1990) 3, pp. 245-62

A sociocognitive perspective is developed to further the understanding of the relation between cognitive and social processes. The approach combines social network analysis with a cognitive network perspective to enable the researcher to study how social structure influences cognitive structure...

Persistent link: https://www.econbiz.de/10005735900

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131

Persistent link: https://www.econbiz.de/10012406556

Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies

Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012809297

Categorization theory and research in consumer psychology : category representation and category-based inference

Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008

Persistent link: https://www.econbiz.de/10003716158

Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

On the science of branding : an introduction

Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010

Persistent link: https://www.econbiz.de/10003941293

Leveraging a brand through brand extension : a review of two decades of research

Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010

Persistent link: https://www.econbiz.de/10003941296

When do bad things happen to good brands? : understanding internal and external sources of brand dilution

Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010

Persistent link: https://www.econbiz.de/10003941324