and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour …Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

and shows that there are strong preferences for selected colour-shape combinations in label design. Surprisingly, colour …Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how … shapes featured in the label. Other combinations, on the other hand, are very resilient, especially those that contain colour …

and use specific food label information. Another objective was to explore stakeholders' preferences for several public … consumers) were carried out. The results revealed that the most frequently read types of information on the label were … nutrition information on food label. …

and use specific food label information. Another objective was to explore stakeholders' preferences for several public … consumers) were carried out. The results revealed that the most frequently read types of information on the label were … nutrition information on food label. …

In our research, we are trying to reveal the importance of culture in the United States, regarding consumer behavior … cultures influences the consumer behavior in a society of changes, in a society of economic globalization. …

Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products … behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …

Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products … behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …