Samson, Alain; Voyer, Benjamin G. - In: Journal of Economic Psychology 44 (2014) C, pp. 21-33
This article introduces the emergency purchasing situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our...