Rodríguez del Bosque, Ignacio; San Martín, Héctor; … - In: International Journal of Culture, Tourism and … 3 (2009) 2, pp. 139-147
Purpose – As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In...