Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 4, pp. 554-566
Purpose: The addition of products to the core of matches by professional sports teams (PSTs) has received much coverage. However, there has been limited work as to how their stadiums are used to stage non-sporting events. The purpose of this paper is to investigate how clubs in the English...