Kirby, A.E.; Kent, A.M. - In: Journal of Product & Brand Management 19 (2010) 6, pp. 432-439
the design process and architecture of four new food superstores in the UK between 1998 and 2005. The case studies draw on … approach, which uses both design and management literature and methodology to examine architecture's role in visual identity …Purpose – The aim of this paper is to examine the relationship between the architecture of retail stores and the …