Quiggin, John - In: Handbook of the economics of risk and uncertainty : volume 1, (pp. 701-728). 2014
known that individual behavior, in both experimental and market settings, deviates from the predictions of simple EU models … generalizations of, EU theory began to appear, most notably prospect theory of Kahneman and Tversky. Dozens of generalized EU models … appeared in the 1980s and early 1990s. Of these, the most prominent classes were rank-dependent models, betweenness models and …