Using data obtained from a mail survey on consumers' willingness-to-pay (WTP) and risk beliefs for reducing the risk of salmonella contamination of eggs, we have examined the risk-learning process through which individuals form their WTP. The results of estimation of the WTP function support the...

The effects of Ugandan farmers’ attitudes toward risk on their decisions about rice production are closely analysed and discussed. A three-step procedure is proposed: 1) farmers’ characteristics determine farmers’ risk attitudes, 2) their risk attitudes influence yield, and...