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Denne rapport præsenterer et nyt analysekoncept til overvågning af en mærkningsordnings succes blandt forbrugerne. De to væsentligste elementer i dette koncept er en typologi for forbrugere med forskellige grader af engagement i mærkningsordninger, og en modelbaseret tilgang til måling af...

Undersøgelsen lægger i sit udgangspunkt afstand til den traditionelle skarpe opdeling mellem en virksomhed og dens omgivelser. I den traditionelle tilgang er opfattelsen den, at der er et marked, og der er en konkurrencesituation, som i sit udgangspunkt er ens for alle, og som venter på at...

Executive summary <p> 1. This study1 of co-ordination of the hog/pork industry in Denmark is part of a project including the industries in Denmark, Canada, the Netherlands and the United States. The Danish hog/pork industry is export driven, and Denmark is one of the world’s largest pork...</p>

1. Traditionally the development of advertising messages has been based on “creative independence”, sometimes catalysed by inductively generated empirical data. Due to the recent intensified focus on advertising effectiveness, this state of affair is now beginning to change. <p> 2. Implementing...</p>

Executive summary <p> 1. The structure of retailing and wholesaling in Eastern Europe has been significantly altered by privatisation and liberalisation in the transition from central planning to market economy. Furthermore, many western retailers faced with saturated domestic markets have expanded...</p>

Fødevarevirksomheders omverden er evigt skiftende, og de kan derfor ikke regne med, at nuværende kompetencer er tilstrækkelige til at kunne klare sig i morgendagens internationale konkurrence. Det er dog noget nær umuligt at forestille sig, hvad det kræver for at klare sig i...

Executive summary <p> 1. The paper focuses on the acculturation strategies employed by Greenlandic consumers living in Denmark and in particular how food products enter into a discourse of identity construction. The study of Greenlandic consumers in Denmark provides insight into acculturation...</p>

1. Previous research has shown consumers to be highly sceptical towards genetic modification in food production. So far, however, little research has tried to explain how consumers form attitudes and make decisions with regard to genetically modified foods. <p> 2. The paper presents the results of...</p>

As a result of the increased competition between self-service chains, retail managers try to strengthen store identity and customer loyalty to an increasing degree. In this respect a number of measures, as for example service management and direct marketing programmes, have been instigated. Most...