Offers an integrative perspective of quality function deployment (QFD), including its benefits and shortcomings. By developing a model that includes within it the antecedents as well as the components of QFD and the potential gains accruing to an organization from QFD, clarifies this competitive...

This article explores the linkage between trust and quality in the modern, competitive organization. Essentially it brings out the point that quality and trust are inextricably linked with each other and that organizations should work on building cultures of trust, not cultures of distrust, for...