Kleinübing Godoi, Christiane; Marcon, Rosilene; … - In: Managerial Finance 31 (2005) 4, pp. 46-56
The Behavioural Finance contests the modern financial theory statements, specially the rationality conception of the market as well as the agent behaviour. For the Behavioural Finance, the human being is susceptible to make mistakes and often acts under “irrational” and passional impulses....