Schneider, Kenneth C.; Rodgers, William C.; Bristow, … - In: Journal of Product & Brand Management 8 (1999) 3, pp. 232-244
reliable pencil‐and‐paper scale assessing consumers’ propensity to employ bargaining tactics in marketing exchange situations …; and second, to investigate gender differences in consumers’ bargaining propensity. The results of the study showed that … the first research objective was successfully achieved in the form of the Bargaining Propensity Scale, and that …