Bénabou, Roland; Tirole, Jean - C.E.P.R. Discussion Papers - 2002
-reputation over one’s willpower, which potentially transforms lapses in a personal rule into precedents that undermine future self … inferences from their own past actions. We thus model the behaviour of individuals who are unsure of their willpower (ability to … so afraid of appearing weak to himself that every decision becomes a test of his willpower, even when self-restraint is …