The supermarket revolution is spreading faster in China than anywhere else in the world. Supermarket sales are growing by 30-40% per year, 2-3 times faster than in other developing regions. This development has been driven by factors shared by other developing countries as well as by...

This paper aims at an important gap in the literature, which has not modeled the effect of social learning in a real option context and examined uncertainty-reduction measures through social learning. This paper addresses the gap by modeling social learning as a way of reducing parameter...

The supermarket revolution has arrived in China and is spreading as fast as or faster than anywhere in the world. As the demand for vegetables, fruit, nuts and other high valued products have risen, urban retailers are finding new venues seized on niche and today have over $55 billion in sales,...

Summary The main goal of our paper is to understand what types of farmers have been able to participate in the horticultural revolution, how they interact with markets and how supply chains affect their production decisions and incomes. We also want to understand if the rise of supermarkets has...