A technical basis for the definition of services, using the so-called IHIP characteristics, is rejected in favour of one based on institutional arrangements. Mundane Transaction Costs and the notion of qualification are discussed in relation to making services tradable. The evolution of the...

This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and the PESTEL environmental scanning tool – to assess their readiness to anticipate market-shaping acts. Drawing on the market-shaping literature that conceptualizes markets as complex adaptive...

Purpose – Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effective business‐to‐business...