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If you think 9-ending prices are low, think again
Snir, Avichai; Levy, Daniel C. - 2019
9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...
Persistent link: https://www.econbiz.de/10012057431
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If You Think 9-Ending Prices Are Low, Think Again
Snir, Avichai; Levy, Daniel - In: Journal of the Association for Consumer Research 6 (2021) 1 (Forthcoming)
9-ending prices, which comprise between 40%–95% of retail prices, are popular because shoppers perceive them as being low. We study whether this belief is justified using scanner price-data with over 98-million observations from a large US grocery-chain. We find that 9-ending prices are higher...
Persistent link: https://www.econbiz.de/10012110157
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Optimal Price Targeting
Smith, Adam N.; Seiler, Stephan; Aggarwal, Ishant - 2021
We examine the profitability of personalized pricing policies that are derived using different specifications of demand in … a typical retail setting with consumer-level panel data. We generate pricing policies from a variety of models … inputs. To compare pricing policies, we employ an inverse probability weighted estimator of profits that explicitly takes into …
Persistent link: https://www.econbiz.de/10012799739
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Household willingness to pay for organic products
Griffith, Rachel; Nesheim, Lars - 2008
We use hedonic prices and purchase quantities to consider what can be learned about household willingness to pay for baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large number of households to compute household specific lower...
Persistent link: https://www.econbiz.de/10010288215
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Estimating households' willingness to pay
Griffith, Rachel; Nesheim, Lars - 2010
arguments to learn about consumers' willingness to pay. We incorporate market pricing equilibrium conditions into this setting …
Persistent link: https://www.econbiz.de/10010288392
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Household willingness to pay for organic products
Griffith, Rachel (contributor); Nesheim, Lars (contributor) - 2008
We use hedonic prices and purchase quantities to consider what can be learned about household willingness to pay for baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large number of households to compute household specific lower...
Persistent link: https://www.econbiz.de/10003739695
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Estimating households' willingness to pay
Griffith, Rachel; Nesheim, Lars - 2010
arguments to learn about consumers' willingness to pay. We incorporate market pricing equilibrium conditions into this setting …
Persistent link: https://www.econbiz.de/10008659883
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Equilibrium Effects of Food Labeling Policies
Barahona, Nano - 2020
Warning labels on unhealthy food products are an increasingly common policy tool to combat obesity. Although informing consumers usually improves their welfare, supply-side responses can either offset or amplify the positive effects of food labels. This paper studies the equilibrium effects of a...
Persistent link: https://www.econbiz.de/10012822558
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More than a Penny's Worth : Left-Digit Bias and Firm Pricing
Strulov-Shlain, Avner - 2019
Firms arguably price at 99-ending prices because of left-digit bias, the tendency of consumersto perceive a $4.99 as much lower than $5.00. Using retail scanner data on thousands of productsand dozens of retailers, I provide reduced-form support for this explanation. I then structurallyestimate...
Persistent link: https://www.econbiz.de/10012867386
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If You Think 9-Ending Prices are Low, Think Again
Snir, Avichai - 2019
9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...
Persistent link: https://www.econbiz.de/10012868496