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Energy efficiency regulation is an important driver for innovations in environmental technologies. Improvements of energy efficiency do not only contribute to reach environmental policy targets, they can be furthermore economically profitable. E.g. private households can reduce their costs in...
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The chapter presents a broad picture of the European automotive industry and seeks to determine how competitive it is internationally and which are the sources of its competitiveness. Competitiveness is defined as the ability of an industrial sector to defend and/or gain market share in open,...
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The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the “Best Global Brands” (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or...
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Wo liegen Deutschlands regionale und sektorale Innovationsschwerpunkte? Innovative regionale Kompetenzzentren zeichnen sich vor allem dadurch aus, daß die ansässigen Unternehmen intensiv auf Hochschulabsolventen zurückgreifen, viele Naturwissenschaftler und Ingenieure beschäftigen und...
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In this paper we present latest facts about the R&D activities of German multinational companies abroad and R&D activities of foreign companies in Germany. These results confirm that Germany is still an attractive location for R&D activites of multinational companies in many technological...
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