cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …

cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase … to the global (segment-unspecific) model. -- Marketing ; Choice Models ; Market Basket Analysis ; Cross-Category Effects …

the marketing-mix of the underlying brands. Several approaches exist to describe the choice of specific categories from a …

global utility function related to a product bundle is the result of the marketing-mix of the underlying brands. The … structure of the chosen products allows us to uncover the impact of certain marketing-mix variables and product bundle buying …

individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … marketing variables. The conditional restricted Boltzmann machine indicates pairwise relationships between brands that are more … possibilities for further research, such as applying the conditional restricted Boltzmann machine to other areas in marketing or …

employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic … medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the … importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the …

understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization … refers and suppose to realize some important activities, such as market segmentation, differentiation and positioning. A very … important step in strategic marketing is to identify the sources of comparative and competitive advantage and to design the …

banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable …

marketing. At the same time, the availability of software alternatives to Lohmöllers LVPLS package has considerably increased …