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Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167

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Hutchings, Kate (contributor); Rice, Gillian (contributor); … - 2011

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Wongtada, Nittaya; Rice, Gillian - In: Asia Pacific journal of management : APJM ; a … 25 (2008) 3, pp. 537-562

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Rice, Gillian - 1990

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Motwani, Jaideep G. - In: Review of business : interdisciplinary journal on risk … 13 (1992) 4, pp. 38-42

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Rice, Gillian - In: Management international review : mir ; journal of … 26 (1986) 4, pp. 12-21

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Kaynak, Erdener - In: Food marketing 3 (1987) 1, pp. 183-193

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Rice, Gillian - In: Management decision : MD 22 (1984) 4, pp. 3-13

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